Huge Mistake to Take Your Home Off the Market for the Holidays
As we careen at warp speed toward Thanksgiving, Christmas, and all of the joyous (read: stressful) festivities in between, you might be tempted to take your home off the market—or hold off on listing it—until after the new year. After all, you’re swamped with cooking, shopping, and decorating, and the last thing you need is a bunch of potential buyers traipsing through your house, right?
Why? The first reason is painfully obvious: Your house can't actually sell if it’s off the market.
“I'm pretty adamant about leaving a home on during the holidays.” “Sure, people are busy, but I'd rather buyers see a house messy with baking in the kitchen than miss the house. Let somebody else take their house off the market and miss out.”
In fact, this time of year can actually be ideal for selling. Here’s why.
1. Your listing will rise to the top
If homeowners in your hood take a break from the market because they don't want to bother keeping their properties in show-ready condition over the holidays, that makes for reduced inventory. And that means buyers who are actively searching will be more likely to uncover your listing.
“During the busy spring market, for example, you have way more competition than during the holidays.' 'So you're much more likely to get your home sold when you're not competing with more potential sellers.'
2. Your house looks (and smells) amazing during the holidays
With festive greenery, the sweet aroma of cookies baking, and a warm fire in the hearth, you've got built-in ambiance—meaning you can appeal to buyers’ senses in a way that you can't during other times of the year
“With that nice, homey feeling, homes tend to show a lot better during the holidays, while making people feel really good.”
Plus, chances are good you'll tap into some buyer sentimentality: During the holidays, we tend to feel nostalgic about family, home, and memories. That can cause a nesting instinct to kick in—and that often results in a sale.
Don’t go overboard with decorations, though.
“I tell sellers not to put a Santa Claus in every corner; you don't want clutter.”
And remember: Buyers need to imagine their furniture in each room, so avoid blocking important selling features such as large windows and fireplace mantels.
And if you live in a colder climate, be sure walkways and stairs are always shoveled clean, and turn your thermostat up before each showing to keep things toasty. “When you walk in and it's warm and cozy, that helps in the selling process.”
3. Holiday buyers aren't messing around
Yes, things typically slow down in the weeks leading up to the holidays. But there are still people actively looking for homes and ready to pounce—or those who just entered the market on a short timeline and need to buy fast.
“The people who are out there looking at homes during the holidays are serious buyers.” “And in areas where you have bad weather, these buyers are going to weather the storms—pun intended—to visit your property.” Potential buyers who take the time to set up home tours during the holiday season are also more motivated to move forward if they like what they see, Lane notes.
“These are not tire-kickers just looking around because it's fun; those are all weeded out.”
4. Families often search during school breaks
Speaking of serious buyers: Relocating families often capitalize on the holidays as a time to move without tumult on the kids. They want to find the right property, have stress-free negotiations, and get their brood settled before school starts up again in January.
“It's a good time to show your house to people from out of town.”
5. It can be easier to close a transaction in December
Buyers can often get their loans processed and approved faster in November or December than they would in the traditionally busy spring months. It all comes down to the holiday slowdown: Fewer home sales are on deck to process, plus lenders are motivated to close deals before the end of the year.
“I’ve seen from personal experience that because of the low volume of business, things move quicker with lenders,” who has been in the business for 31 years.
6. The holidays give you a chance to adjust your selling strategy
If your home's been languishing on the market for several weeks—or months (eek!)—you might be feeling antsy. Maybe the best solution is to take it off the market and try again after the new year.
Fight the urge! You're better off staying the course and using this slow time to tweak your selling strategy. Would home staging draw in buyers? Do you need to tackle that paint job you'd been putting off?
Should you reassess your asking price?
“You're much better off getting the price in line with where it should be, and leaving it on through the holidays.”
We are Ready to Help! “We've sold more houses in December than in most months,' 'It's always a busy month for me.'
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Not quite ready to buy a home? You may qualify for the Lease with a Right to Purchase program. Call me and I'll give you the details on how you may qualify to get into the home you want, get settled and then purchase it when you are ready! If you prefer a more personal touch, CALL 801-809-9866 today.
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